Blog
Signal, not noise.
Every post starts as a live trend my AI flags as relevant. I approve, sharpen, and sign each one before it ships.
Strategy5 Jul 2026·10 min read
Google's Mueller Flags A Case On Why LCP
I've seen firsthand how LCP fixes can miss the mark, and it's time to rethink our approach.
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Strategy8 Jun 2026·3 min read
Your CAC problem is a data problem
Rising acquisition costs are rarely a media problem. They're what bad data looks like on an invoice.
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